The Importance of Building a Strong Customer Community around your Brand
What if there was one customer support channel that helped cut down the number of support tickets and delivered faster customer service, without relying on customer support staff?
“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” - Mahatma Gandhi
Customer communities help you build trust and increase transparency in your operations. Communities help customers get more attached to your product and eventually turn them in to product evangelists. You need to have strong believers for your product to succeed. Highly engaged customers in turn bring in more referrals (word of mouth) and it turns into a viral loop
Most companies leave their customers in the dark, They do not have any idea on whats going on in the company, Whats on the product road-map. Having a customer community puts your customers closer to you, help them understand on what you are working on currently. And helps them associate themselves with their brand.
Every successful brand has a persona. Its never too late to have one for yours. Start engaging with your customers with Hittly
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