Myth #1: Users read the content on your landing page
There's simply too much information today and way less time. Users have very little attention span and even little tolerance, which means, they don't read all the content that you posted on your landing page. People read word-by-word only if they are extremely interested in the topic, otherwise, they simply skim through the page
How little do the users read ?
- A survey from Nielsen Norman Group reveals, On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely
- 55% of all page views get less than 15 seconds of attention. (Chartbeat)
- Web users spend 80% of their time looking at information above the page fold. Although users will scroll, they allocate only 20% of their attention below the fold. (Jakob Nielsen)
- In a recent heat map analysis, CoSchedule learned that only 10-20% of readers were actually making it to the bottom of their posts. (CoSchedule)
What it means to you:
- Be direct. Just get to the point
- Show value. Create a demo site, or a demo video and show them exactly how the product looks and works
- Reduce Friction. Don't hide your product under signup or paywalls. Make it easier for your users to try your product
Enjoy great content like this and a lot more !
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